Here's what I learned- stuff I didn't already know:
Messaging intersects on the concept of know, like, and trust. Is this what you're doing?
Questions need to be asked and this goes to you. Answer them in the comments.
- Why do you come here, to Blue Flamingos?
- What did you Google to get here?
- What do I better?
- What could I do better?
- Would you refer me to others in your networking/connections?
I need to narrow my goal. Why am I unique? The revelation finally came about when Eric asked us (his audience) that question. Which relates to the future Blue Flamingos Publications not being for all authors. I want to help young authors; those who are actually serious about publishing and marketing, get out there to the public.
Don't compete by price, compete by content and products.
Provide educational content:
- Newsletters, interactive demos, webinars
- Build trust with your customers through Top Ten Lists (most questions asked and so forth) and How To...
- Build your topics through specific keywords (and thanks to these guys, I need to make my keywords less crazy- I mean that in a very helpful manner)
- listen first
- optimize your web content
- claim real estate
- optimize brand assets
- social media participation
- Hub and Spoke (website reviews)
Advertising: narrow your targets, 2 step- direct response, and of course advertise. Paul made a good point to not bludgeon your audience to death with advertisements. They usually get pissed off, and so do I.
- cultivate a relationship with your clientele
- pitch curves (don't throw out your business in a straight pitch; throw out your particular topic)
- Monthly touch- talk about your business at a monthly basis
- Online press releases
Make your business more referable by giving offers and follow up with your (as my IPC professor called them) homies and peeps.
Two last things, bear with me.
- blog & advertisements
- social media (Facebook, Twitter)
- mail campaigns
- weekly actions
- daily appointments
And finally what represents an ideal customer? Three things: Do they value your work? Will they be engaged and refer others? Will they be profitable?
I met briefly with both speakers after the show. Kudos Paul and Eric, because now I know the bear essentials -wink, wink- to marketing, which was some much needed information. Thank you, have a great day!
And also, I would like to thank Charles Thomas of Queen City Forward for allowing me to be there and saving us from a possible parking conundrum.
Were you really expecting another bear picture?